It tastes like honeysuckle and wheat, kind of like Kix cereal. The nicotine in this product makes also seem to make me dizzier than normal even though I purchased 0.3 nicotine as usual. The package came quickly and the presentation was spot on—but I think part of their marketing is that they upgrade everything (including the price) to ensure the customer has a good experience. My first impression was pleasant but confusing—it didn’t really live up to all the hype, nor was it like any tobacco I’d ever tasted. It’s on the lighter side and it’s somewhat interesting, but nothing spectacular. Certainly more introspective than your average flavor, but after awhile it gets a little monotonous. May try another flavor in the future but for now I’m skeptical.