As an existing customer who has spent considerable amounts of money with Boots Hearingcare, I was extremely condescended to today. Whilst asking about new hearing aids in my annual review I was told by the audiologist that unless I was ‘made of money’, I would want to wait at least 4 years. At no point was I asked what I wanted / needed even though I was explaining that I was concerned to maximise my ability to hear, and was expressing an interest in new technology and new hearing aids. I had to impress upon the audiologist that I have very bad hearing before she would even condescend to pull up my audiogram and look at it. She looked at me, saw a late middle-aged woman and assumed my hearing loss was due to ‘normal aging’ rather than appreciating it was something I have lived with for a very long time and am very knowledgeable about. She also made judgements about my (non) ability to pay for more hearing aids. I spent £3000+ last year on hearing aids, and went to the bother of attending the annual appointment with the audiologist because this is something that matters a great deal to me - more than almost anything else in my life . I had expected she would at least condescend to look at my audiogram and check that my very expensive hearing aids were doing an appropriate job in compensating for the deficiencies in my hearing profile. I was wrong. At no point in the appointment did I get even a glimmer of an idea that she was interested in helping me understand my hearing loss and how well my hearing aids might be remedying it. As an audiologist I would have expected her to manifest some interest in my hearing loss and how it might be improved. I was wrong. I also tried to provide feedback to her about the discriminatory practices of Boots Hearing Care in requiring hearing impaired people to make a phone call - which they may well not be able to do due to their hearing loss - if they need to change their hearing appointment - the audiologist basically said that was not her job to take an interest in that.