I prep'ed my visit by reading reviews & having a couple of 'phone conversations with a member of staff before visiting, so my expectations were set. Even though we arrived an hour before our appointment time, we were greeted well and didn't have to wait. My wife and I looked at 2 cars, which I 'went over with a fine tooth comb' before taking both for test drives, (and not just round the block). The salesman, Albert, couldn't have been more helpful; he was attentive, but not pushy, and had good product knowledge. Yes, he did try & sell me all sorts of extras, such as Gardex, GAP insurance, 'drive away' insurance, etc. etc. but once I made it plain I wasn't interested in racking up the bill, he got the idea and stopped trying. Having decided to buy one, I spent nearly 30 mins. on the 'phone to my insurance company, sorting out my insurance. Then we had to wait for a Finance Manager to become available: Albert wasn't allowed to seal the deal. (This was despite the fact that I wasn't part exchanging anything and didn't want finance). The Finance Manager, Martin Denmark, was very personable but also went through offering 'extras', even though I'd set out my position. He was too was very helpful, in that he did a lot of the DVLA stuff for me, which was strictly my responsibility. Overall we were happy with the way we were treated; both Albert & Martin provided some good old fashioned service, which was a nice surprise. But be warned: our visit took over 4 hours, (some of which was my own doing), and be prepared to have all sorts of additional considerations presented to you. Would I buy from Norwich CarShop again? Absolutely. But allow LOTS of time.