When you think you've purchased a flight for a specific cost, and then you get a phone call the next day saying that your flight is NOT confirmed and the price has increased, that is FRUSTRATING. I could have gotten the same rate going directly through the airline company. I will likely never use your service again. I would like to add the following: I was contacted within 24 hours of my complaint by a representative of Cheap Flights. The representative was very responsive in wanting to resolve my frustration and I was compensated fairly for my personal issue. In addition, the representative agreed to notify the company regarding the need for transparency in this business practice on their website, i.e. that a confirmed purchase on Cheap Flights is not a confirmed ticket until accepted by the airline company. When transparency of this business practice is resolved, I would change my rating.