I was very skeptical about buying my make of machine. Im used to Hotpoint and have been for the past 13 years. Change is always skeptical. I spent some lengthy time with the adviser who also took her time to to talk me through each brand. She never once rushed me nor made me feel like i was wasting her time, as some advisers do. She explained in quite some detail the difference between each machine and then asked what i was looking for in a machine. Exactly. She asked me what my feelings were. This i think for me was the selling point. being made to feel like you are important....