I was looking at other "custom" companies that popped up on google to make the very unique and specific engagement ring I put a lot of thought into. Turns out most of them are a little misleading using the word "custom" as they could only work very specifically from their catalog. Custom Made actually creates your idea from scratch and listed to my ideas so well they were able to nail it in only 2 tries. From the sound of that you'd think you would be paying the most premium price, but it was actually very competitive with the not so custom at all other companies I tried to work with, and also the customer service is very responsive and friendly. You're talking to real people which gives you a real personal small custom shop vibe. Highly recommend!