I am a younger male (33yrs) and when your making such a massive decision like an engagement ring you want people to help guide you and provide some insight so you feel confident in your wedding ring. This is what the people at custommade.com do. My girlfriend isn't someone that likes diamonds so trying to find a piece that you can be happy with at a brick and mortar store is like finding a needle in a haystack. The people I worked with on my ring helped me and made a 1 of a kind ring that is bound to surprise and impress my girlfriend. I can't recommend custommade more, honestly.