You would think or like to think that the name ‘Dior’ would attract reviews comparable with the presumed pleasure given by its products. I have always been a fan of Dior perfumes but until recently have always made my purchases in stores… simple, go in, choose, purchase, leave, enjoy the perfume. However recently I was encouraged in store to join the Dior loyalty programme (recently extended to the UK). This then led me to look at Dior perfume and make up online where I went ahead and made my first online purchase direct from Dior. What a terrible mistake this was. It has opened my eyes to the true shambles of a company whose reputation up until now has been boosted only by the unrelated store I have made my previous purchases from. Dior would appear to now be so big that it has lost sight of what it means to offer customer service - there is none. It took Dior a week to respond to a query via the online ‘contact us’ form. This long awaited response totally contradicted the response from the Dior ambassador via the online chat (text). So I sent another email this Monday to question the differing and unhelpful response and of course I’ve still got atleast another 4 days to wait before I can even hope for a response. There is no customer focus. There is no customer care. Sadly I now have a completely different view of the company which has in turn affected my interest in their products. I will not be purchasing again online or from any store and will be sure to let everyone I know what a terrible service Dior offers the customer.