Let me start by saying I am an avid online shopper. I have had an amazon account since the day they were in business and I read reviews before I commit to buy anything from water, pens and shoes. I am the kind of person that will utilize any intelligence that I can in order to avoid mishap with my purchase. This is obviously the smartest way to buy anything because it minimizes the majority of this risk and allows you be comfortable with your purchase before it even hits the door (I like to sleep at night lol). If you are like me then you must read this review!!! I have done an excess amount of online and in-store research prior to making my engagement ring purchase. This is something that is a must when purchasing such a high value item. It is not only expensive but is an icon her friends and the world will salivate over. I went will Edwin Novel Jewelry Design because: Obviously the price. Edwin Novel Jewelry Design is significantly less expensive than any other online diamond shop (yes cheaper than BN!!). This was most important to me however, what I discovered next that no online research or forums will tell you is the value and customer service that Brilliance provides is absolutely amazing. They are a family owned business with an actual store front. They actually see your diamond before they ship it out to you and they have their own STAFF personnel that work on your jewelry. They are skilled trade professionals. If the diamond business had a union these guys would be in it. There is more to Jewelry than just the 4 c's and these guys incorporate that into their work. They are in the business for 5 generations and they pass that kind of craftsmanship down to you. You can call in and talk to COMPETENT customer service and you are actually talking to people who live and work in the USA. On top of that they arranged for me to pick up my ring at a secure UPS location so that: I could pick it up around my work schedule and that I didn't ruin the surprise!! When I got my ring, it came in very nice presentable larger gift box. Inside that box I received: The ring & appraisal document (you will need this to insure the ring). I am shocked at their attention to detail and they do not cut corners on anything!! The look, color, sparkle of the diamond has surpassed what I thought it would be!!! I can’t thank you guys enough and I hope others will get to utilize this kind of craftsmanship and service!