Very greedy. Long story short. Was getting a bit fed up with constantly running out of data, and their data packs are very expensive. Saw a good deal from another "funny name" network. £10 for 6gb unlimited texts and calls. Decided it's worth a try and called EE to check if they can bother offering something that keeps me interested staying. Nope. Nothing. Switched to that other network, happy. Couple days later EE started to bombard me with calls every single day. When I finally answered, they offered me 100gb for £26 or nothing :) I want your attention here - they don't worry to at least match the offer from competitors(also mind that I was with EE for long time), they only worry about upselling and milking their own existing customers proposing ridiculous deals. Not sure what their problem is, either poor Sales strategy or the fact that they think they use O2 physical network and everyone should praise them for that.