As a marketplace for brokering access to small traders' wares BoroughBox might have value. As a service for delivering a gift hamper, it's about as effective as JustEat. I have bought or been the recipient of BoroughBox goods intended as gifts at a very specific date 4 times. They have all been delivered prematurely. One such hamper was intended to be opened on a specific date as a replacement for a company Christmas party, but it was delivered a whole two weeks in advance of the intended date and required refrigeration for a period where fridge space was at a premium. The hamper categories and option for specifying an exact delivery date imply a degree of control over delivery dates that boroughbox does not have. The only reason I'd have for using BoroughBox instead of an alternative retailer would be to have a hamper delivered on a specific date, such as a birthday or Mother's day etc. I have 1 outstanding delivery for a specific date, a success rate of between 20% and 0% is inadequate to provide that so I have no reason to use BoroughBox in future.