Animal Friends has insured my Goldendoodle since she was a puppy. We opted for Animal Friends because of their founding ethos about contributing to charities and the fact that AF had a 25-year track record offering affordable pet insurance coverage with exceptional customer service. However, in May, when my premium was up for renewal, AF raised it from £43.75 to £91.87, an increase of nearly 110%. What’s more, the only notification of such a massive rise was an email. Our original premium when we joined in 2020 was £24.60 — the new fee is a 248% increase. My dog was diagnosed with an irregular heartbeat two years ago, and the premium rose last year, as I expected. But this year's rise smacks of profiteering.