LV rates highly in most surveys. What the reviews don't tell us is that once LV has you as a customer and your policy is on 'autorenewal' they will put your premium up steeply at the end of the first year, banking on your reluctance to go through the bother of changing again. Last year, after reading a review, I took out motor, home, and travel insurance with LV . At the end of the first year, (last month), each premium went up by over 16%. When I complained to LV, the sales rep said, 'well, let me see if I can improve on that,' but it was too late. Insurers have to show some loyalty to their customers. I found another insurer.