Dreadful business model. Went in for the first time today and found something I wanted to buy at a sensible and affordable price in the sale. So I thought till I got to the till. Was asked if I had a member card of some description. I said no and the price shut up from £19 to a whopping £40. The woman sing to delight in telling me that was the business model that's been in operation for 4 years. If I wanted to pay £5 for a card I could then have the item at the sale price. I was absolutely gutted and astonished. I wanted the item but would not purchase on principle. Don't know how this company makes any money. And the woman on the till seem to be getting a buz out of my consternation and disappointment.