Do not discount the negative reviews they are an unscrupulous operation and will rip you off. I have been hiring cars for over 25 years for at least 30 days per year with no issues ever. I did the mistake to go to them despite the reviews. Upon return of the car while expecting a typical sign off, their guy was out of my sight for a few minutes on the other side of the car. Then he presented me with a scratch. I did the mistake of not taking pictures of the car before returning – make sure you do that. Although minor, they asked for the whole deposit 1205£ + 75£ fee. They eventually returned half of that, just keeping a hefty amount for a minor scratch, according to their own predetermined fee schedule. I have no issue taking responsibility for anything I might have caused. I doubt this being real and I see their charges as unjustified and overblown. This was the Edgeware Road branch inside Hilton. I cannot believe they are permitted to operate, shameful. Never again.