Untrustworthy! Not the trustworthy Halfords you might remember. We run a bicycle servicing & repair business and recently purchased and paid full price for what we were led to believe was a brand new children's bike online from Halfords. The following day when we called to enquire about collection we were told the bike was ex-display model. Their website states that all ex-display bikes are sold at a discounted price but Halfords have done everything possible NOT to give any discount on this purchase. There are many great trustworthy bike sellers out there so think carefully before purchasing from this company.