Didn't the fabric used to be 30% off list price all the time? Now they just offer 30% off every other week. How tricky and sneaky is that? Hobby Lobby's ads never seem to work out for me either. There is always a reason why I am not given the discount. Plus the cashiers have to memorize the ad because they are not computerized if you can imagine that in this day and age. So you have to run back and double check to see why you didn't get the sale price. It has become very unappealing to shop at Hobby Lobby and I am done with it. Plus let's face it, their stuff is from China and pretty cheesy and cheap. At least you used to be able to get 40% off with a coupon but now that's done. Bye, bye Hobby Lobby. You aren't what you used to be and people are noticing. It's way too aggravating and who needs that these days????