There was a large display of hello kitty characters (5 shelves) with a large sign inside a holder that said 9.99. The tag did read 17.99 but they are always running great sales so I just assumed it was correct! At the register when it didn't ring up right I let the cashier know. She then called her manager who was very rude telling me I was wrong. So together we went to the display and yep sure enough a sign that says 9.99. I asked her would they honor it since they were clearly in the wrong and she said no! Maybe if she would have been a little nicer about it I wouldn't be writing this review!!