I went to a Hobby Lobby today to buy an item using their 40% off coupon. There was a yellow price tag on the item, which apparently meant it didn't qualify for the coupon. Okay. What about a price match from another store? The first store that I visited flat out told me 'no, we don't do any price matching whatsoever'. I spoke to a manager who confirmed this statement. This is straight from the FAQ on their site: Do you honor competitors’ ads? We do honor competitors’ ads in-store if a specific price is listed and we stock the exact same item. However, we do not honor competitors’ "percent off" ads or coupons. We exclude all Holiday door buster ads, Cricut, Silhouette, Sizzix, Cuttlebug, Simplicity & McCall's patterns, clearance, and closeout items from this policy. Sorry, competitors’ ads are not honored online. So I went to a different Hobby Lobby after trying other shops. I wanted to talk to them about what I learned above. Initially, they once again there was no price matching. A manager arrived and claimed there WAS price matching however, there were several stipulations: 1) it had to be ON THE SHELF of the shop they were matching 2) it had to be the exact same 3) they had to call them to find these things out. I have done price matching at Target, Best Buy, Apple, JC Penny, Fred Meyer, Office Depot, and Petco. None of them have these requirements providing the retailer you're matching is reputable. Furthermore, they just need to check the price and move on with their lives. I'd like to point out I was not trying to match something outrageous. It was a $119 item (the SRP) which was $90 dollars (not on sale) at Home Depot. The second manager went into a diatribe about how these online places didn't have to worry about lights and fixtures and shelves. She actually went on and on about the difficulties of running a brick and mortar store. In any event, the ultimate truth was that they really just wanted us to pay and leave. By the way, I ensured I was in a line that wouldn't jam up traffic. No one could get in line behind us because the checker closed down after us. I wasn't not wasting the time of other customers. I just wanted to understand why they wouldn't follow the company policy. Her answer was that she doesn't have anything to do with the web site. Despite the fact that, as you can see above, the only place you CAN get a price match is in the store. I will never go back. There are WAY too many options.