I looked up boom lift rentals on their website and found one that would meet my job requirements and a price I could afford on my fixed income. During the rental process I was asked if I wanted the insurance protection and said NO! When I returned the unit I noticed that the charge was higher than I had expected and was told that the insurance is mandatory. This added $55 to the rental cost. This is a very poor business practice and should be better disclosed so customers can make informed decisions on rentals. They should just increase the rental cost to include the insurance and not have hidden costs that customers are aware of!