Tried to use the price match, but the response was not satisfactory. Site says they match the lower price with the other vendor's price/discount and other charges applied. In other words, it would seem they agree to beat the price of a competitor's out the door price. I sent all the data, including a screen shot of the final pricing for a rug and the response was they checked on line and they thought their price was cheaper after applying the discount from Incredible Rugs. They did not consider the discount being offered by the other vendor and so, even with tax I found the rug price on AreaRugs.com to be less. Ended up ordering from AreaRugs.com as Incredible Rugs and Decor could not meet the price of AreaRugs. So much for the 112% guarantee.