A long time JCP shopper (about 50 years and plus the late 50's and 60's with my mom), especially of Stafford brand shirts in the last 20 or so years. They still have some good stuff, but my favorites seem to be the premium brand now and the best holiday discounts seemed to be for the newer (relatively anyway) brands they carry. The shirts I was looking at looked like the prices were raised not too long ago, and then discounted back to where they used be for the holidays. What has me not going there much anymore is: 1. They changed the operating hours, 11 AM is WAY too late for me since I am usually pretty much done for the day and have gone home and started preparing lunch by then. Only reason I was there was I had an 11:45 doctor appointment nearby and I saw an ad for something I needed. 2. Customer service. What customer service? Some years ago I used to get accosted by someone several times each visit. This has become less and less common over the last few years. Tuesday (28 NOV 2023) no one approached me, the person unlocking the door did not really greet and was pretty much robotic. I wandered the men's section for about 15 minutes before I gave up trying to find what I wanted and left (found out later it was only online), and I only saw two recognizable employees, one at a register and the opener who was wiping the door windows (who did not say thank you, have a nice day, or anything as I left). This is sad because JCP USED to be strongly customer centric, with good prices, good return policy (was still good on an online order that did not fit last year), and a joy to be in the store. Now it is like a store waiting for the axe to fall. Nice if I just want to browse some items for a few minutes and leave, but not if I am interested in maybe buying.