I ordered a pair of Lelli Kelly shoes for my granddaughter. I ordered a UK size 10 as that was the sizing on the website. A UK size 10 is a European size 28. When they arrived (great delivery service, no complaints) I discovered I had been sent a size 29 which obviously were far too big for said granddaughter. I contacted customer services. Their reply was that a size 29 in Lelli Kelly sizing was a UK size 10. This is nonsense. I then forwarded to customer services the sizing straight from the Lelli Kelly website which clearly stated that their size 28 was a UK size 10. I received no reply. By this time, however, the shoes were out of stock and granddaughter had to go on holiday without her Lelli Kellies! Not happy! I was given a full refund by Jones the Bootmaker -again no complaints - but I was disappointed that I did not receive a reply to my second email. Hopefully from now on they will make it clear to customers exactly what UK size they are ordering when it comes to Lelli Kellies.