I was looking for a specific whiskey and googled it. Lo and behold, I was prompted to Kent Street Cellars because of 1) the price - they seemed to be providing good price competition to even the bigger retailers like Dan Murphy etc; 2) they had a free delivery service for the price of whiskey I intended to purchase, while other retailers wanted to charge 'extra' for the delivery; 3) great (not just good) variety, putting it into contention with the big boys (First Choice, Dan Murphy, et al..). Overall, it wasn't a very big difference between prices but the fact that Kent Street Cellars had the item, was going to deliver it for nothing extra, and they delivered the item in good time and very safely (a box within a box with ample recyclable cardboard padding) made the decision so much easier!! Two thumbs up from me for sure!! Will buy again from them going forwards!