I have an amazing online shopping experience “Today’s online customers want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone,” says Ari Weil, vice president of Yottaa, a cloud-based automation platform. “And retailers have only milliseconds to grab their attention and complete the transaction. Amazon, for example, has shown that every 100 milliseconds of latency cost them 1 percent in sales, while Walmart reports conversion rates rise 2 percent for every second of reduced load time.” “In order to keep potential customers on their Web pages,” he says, “e-retailers need to optimize their websites to guarantee maximum performance regardless of a customer’s network connection and location or whether they are on a desktop, tablet or a mobile device.” 2. Focus on navigation – and don’t forget about site search. “Customers should be able to easily navigate an organization’s website,” says Ali Mirian, senior vice president of Product, Collective Bias, a marketing & shopper social media company. “Limit unnecessary clicks and implement features like auto-scroll to help avoid users losing interest. thank you so much.