Going to the shops can be great; I like being able to touch and feel a product before I buy it. But walking through a crowded area, going from shop to shop not finding what you want, can be stressful. Worse still, you end up finally buying something, only to find it cheaper in the store next door….and let’s not talk about how much money could have saved buying it online! Online shopping is quick and convenient. You can shop a wide selection of shops around the world simultaneously to find the perfect item at the right price. Best of all, the item is sometimes delivered for free — no more carrying heavy bags around town! In a 12 market global survey, 47% of consumers reported issues with their online shopping experience during the 2016 holiday shopping season, higher than the previous year. Nearly 80% of UK consumers would switch online retailers if they had a negative experience.