Review: Disappointing I have been a loyal customer of Massimo Dutti for years. From the beginning, I understood the price increases as part of the brand’s repositioning towards a luxury segment, and I was always willing to pay for the exceptional service they offered in their stores. However, my recent experience has been a complete disaster. I downloaded their app and uploaded all my purchases, building my profile as a VIP customer to enjoy the exclusive benefits they promised. Up to that point, everything seemed fine. But when I moved from Barcelona to Seville, I encountered an unexpected problem: the app had automatically logged me out. When I tried to solve the issue, I contacted their customer service, considering I had a purchase history of over €6,000. The response was shocking and humiliating. They told me that my account had disappeared because I had deleted it myself, which is absolutely false. When I challenged this absurd claim, the person assisting me insisted that I must have done it “by mistake,” treating me as if I were incompetent and incapable of handling basic technology. To make matters worse, they confirmed that the account could not be recovered, making it clear that my years of loyalty and the money I had spent meant nothing to them. This kind of treatment is unacceptable even for a low-cost store, let alone for a brand that claims to be positioned as luxury. As if that weren’t enough, I’ve noticed a significant drop in the quality of their garments. Suits I’ve paid over €400 for last barely two or three months before showing visible signs of wear and tear. They’ve offered no solutions for this issue either. Massimo Dutti has ceased to be a differentiated brand; it no longer stands out for anything, except exorbitant prices and appalling customer service. From my perspective, there are far better options in the market. In Seville, for example, Álvaro Moreno offers Italian-inspired cuts and designs with outstanding quality at reasonable prices. I’ve deleted the app, will never step into a Massimo Dutti store again, and will speak negatively about them whenever I get the chance. Additionally, given my professional field and the management of uniforms, I have stopped considering them entirely due to this disgraceful treatment. Conclusion: Massimo Dutti no longer deserves my time or money. If you’re looking for quality, style, and service that matches what you pay for, look elsewhere.