American Morrisons no more card!!… I forgot to show my more card yesterday morning, I usually get a prompt from the person on the till, that seems to have stopped!! Another ploy I think! I was told to go to customer services, then I was told that I had to ring the number on the back of the card. This is the only way to get your more points? The staff member apologised, and said “things have changed, it’s an American company now! it’s causing lots of problems “ I rang the number, and was confused at the length of time and red tape I had to go through, it went as far as having to wait a ridiculous amount of time for him to send an email, which I had to reply with a copy of my receipt! I had to do this twice? He had my more card number, so he could see all the information, even asked for my D.O.B? My points were only worth maybe £1.20. ? It was blatantly obvious he was time wasting, and I did become suspicious. I was left on music hold five times? He said he would give me a thousand points, my bill was £136.. I said that was fine, and that I was just wanting my more points. He then put me on music hold again, then came back and said he would give me five thousand points! I was now really concerned about the unnecessary time it was taking. After twenty five minutes, Yes, twenty five minutes?? I asked if the phone call was free, I was under the impression that 0345 numbers were free.. he said he didn’t know?Then, unbelievably put me on music hold again, so that he could find out?? He then said “ no, it’s not a free number, so you should get off the phone now”? I can’t express how shocked I was, and still am, hence this email.. I’m sure the cost of the phone call outweighs the more points!! I am wondering if this is a way to steal money, from a nation that is on its knees with a cost of living crisis. I’m confused as to how these issues can’t be dealt with in store, as they used to be, or can’t be dealt with on line? The only option to get the points redeemed is by calling the number on the back of the card! BEWARE!!! There is no mention that the number isn’t free, or an automated voice informing you of the charges? In fact, if I hadn’t have asked, I wouldn’t have known until I got my phone bill. I also think it’s incredulous that he didn’t know if the call was free or not, and had the audacity to put me on music hold to get the information? I am a disabled pensioner, and a loyal Morrisons customer for over ten years. I have nothing but praise about Morrisons Consett store, the staff are wonderful, I have often left comments about the kindness and help I receive. I use a mobility scooter, the staff go above and beyond. This is not the kind of thing I ever expected from Morrisons, taking into account, older people often forget to show their cards!! It’s bad enough that you only get points for things you don’t want to buy!! Such a shame we lost the real Morrisons ethics. I kindly ask if you could find a none chargeable/ simpler solution to this unpleasant issue. I notice that the information “About Morrisons Supermarkets, Information written by the company” at the bottom of the review pages.. there is no mention that” Morrisons “ is not owned by” Morrisons”!! It is owned by an American company now! Hence the lack of care, aggressive selling, and fairness we used to receive. Every response I received, basically said “it’s the phone companies who charge?? Really! All calls are charged at a standard rate which is set out by your Telephone provider. As you are a valued customer as a gesture of goodwill I have added a £5 voucher on to your more card for you, so you can have a treat on us. I got the same response to each of my emails.. I was asking them to inform customers of charges at the onset of the call, that’s the norm. A blatant lack of interest, and certainly not an answer or explanation. Kind of sums up how much you really don’t care. The writing is on the wall!! You need to learn to read. You have trashed a well loved supermarket.