A terrible company that regularly runs out of certain items and fond of selling best before foods after the bb date and not offering discounts. People, no matter what you are told in store ie (oh but sir/madam, it's still fine). Well, it is not "still fine". It really isn't as fresh as the day before the bb date. Common sense really isn't it, but not, it seems, to Morrsions staff. Bb dates do not mean the food is unsafe after that date however. Ok. Let's clear it up. In a nutshell from the FSA. "Under European law, best-before (BB) dates show when food is at its premium quality, while use-by (UB) dates show when food must be eaten by before becoming a potential health hazard. 'It's up to the consumer if they want to eat food past its BB date,' says a spokesman for the Food Standards Agency (FSA). 'It only indicates that the food will "not be at its best". 'However, UB dates are useful. The manufacturer will have placed this information on the label to show when a food could cause food poisoning if eaten, especially important for children, the elderly and pregnant women.' There we are then. All cleared up legally.