Was in the Dover store today, this morning. I spent over 40 minutes for shopping which would normally have taken me about 15 minutes to complete. Most of this time was taken up trying to find things. Not only that but some signs pointing to such and such items were in fact wrong, making the experience even worse. I am sure there are some people somewhere who are responsible for this appalling fiasco and whoever they are should be sacked and get in staff who understand public needs. It is horrible, appalling, nasty and utterly thoughtless. I did not pass anyone in there who was not complaining. How do I know? Because I asked them. Long aisles? Too true. VERY LONG. Sadly there is not much alternative in Dover. A small Asda that's ok. An Aldi store that is nothing but a joke and a Lidl which is not much better. An M&S food store in St James Precinct, (which few people go to) with prices to make your eyes water (no wonder this company are not doing well) and an Iceland which seems empty most of the time, in the same St James. A very expensive Tesco at Whitfield although things are at least arranged in a customer friendly way. Morrisons, you should be ashamed.