I think why it makes sense to buy from National Mattress: - They buy in volumes and dont spend overtly on their outlets so you get the best prices - Great variety of brands and models within those brands - Knowledgable and helpful staff who are ready to answer as many and all sorts of questions - Unlike other retail stores their staff is available only when you need them - other times they give you spacec to try out the mattresses - In my purchase, my sales rep was even gave me a demo to show me how waterproof the mattress cover is exactly A few suggestion(s) to keep pace with times: - Provide more white glove services - Probably put one kiosk per outlet to allow customers to readily compare amongst their shortlisted mattresses on then spot