Customer serice, great Build quality, great (as expected) ease of ordering, great delivery, great build time, great price, great HOWEVER..... Why, when i just haded you £4k for a pc, have you PRE-REGISTERED MY COMPONENTS TO YOURSELF???????!!!!!!! Thats a deal-breaker for me and I've lost trust in your company as a result. I was buzzing to get my new PC and you've completely dampened the whole experience by doing this. Feels like i don't/won't even own my own product now. for example, I can't register my motherboard and claim the ROG points because you've registered it.... you havent provided serial or check number so even if i wanted to attempt to register, i have to strip the pc to bits to get to the well hidden label. it's theft imo when I have have paid for something but you've taken the attached perks. If it was made clear when ordering that you would do this, I would 100% not have ordered it. I'd have paid the extra £200 and built it myself. It's not rocket science to build a pc. Obviously, I'm very disappointed with this and won't order from you again, nor would i recommend you based on the way you've knowingly done this (customer service said he has had the same complaint several times and has raised it as an issue but nothing was done about it) and then said "oh, it's for warranty purposes". The customer service - i spoke to somebody for about 10 minutes. got through first time on phone. Cant really knock that service.