I am obsessed with PRIDE+GROOM. I use the NON SHEDDER Shampoo and FINAL COAT Conditioner on my maltipoo and I will not be using any other products- I'm a forever customer! First off, it smells SOOO good, not too overpowering or nauseatingly sweet; it is fresh and clean. The best part is that the smell actually lasts! My maltipoo smells good for DAYS after a bath. The product is also so nice for his curly coat. It moisturizes, detangles, and leaves a lasting shine. The conditioner is also a must after the shampoo; it is the key to making my maltipoo's hair moisturized and easier to brush through after the bath. Finally, the bottle is so intelligently designed, the nozzle top is the best way to dispense the product out. I can apply the shampoo and conditioner with one hand and really get the amount that I want out so nothing goes to waste. I really could go on forever about PRIDE+GROOM!!!