Buyer beware -The prices of watches on this site, which you are encouraged to believe is the total price payable, are not the total price you will pay for the watch. The price of watches on the site are typically discounted by about 20-30% of their market value. The site intentionally conceals the fact that you will almost always have to pay an additional 20-30% in customs duty, as the watches are dispatched from Singapore. This is an intentional deceit, without which the majority of buyers would not make the purchase. The site attempts to decieve potential buyers that the price of the watch on their site is the total price, by adopting practices which if practised by an off line UK retailer would be illegal. Firstly, they inform the potential buyer that free shipping is availble on the purchase. This is designed to encourage the belief that there is free delivery and the price of the watch on the site, is the total price payable. This as i have said is not the case as the buyer will also have to pay the customes duty. THere is no mention of the fact that the customer will have to pay customs duty (9 times out of 10) on the main pages of the site. No mention is made of this further charge during the checkout and purchase process. This is intentional. To disclose this as UK retailers have to, would ofcourse result in the majority of sales not being enacted. THis is a scam. In their defence the company point out that information about the additional cost of the watch is included in its terms and conditions. As almost no potential buyers will read these it is just as well being totally absent from the site. It is hidden in the terms and conditions to conceal it from potential buyers and to conceal the fact that this operation is a scam. They also claimed that if i had chosen royal mail as courier as opposed to DHL, this would have reduced the risk of attracting a customs charge. This is not true. The only choice of courier i was offered was DHL and i chose the least expensive option. The words directly opposite DHL were FREE SHIPPING.