The suggestion that shipping is free of charge is technically true but very misleading for customers in the EU. I purchased a watch for £52. I was then invoiced for an additional £30.04 by DHL, payable before the watch would be released. The addition charge was in excess of 60% of the purchase price. The calculation of the amount of that additional charge took into account £36.99 for freight. So, whilst you don’t pay for shipping, the extra charges you have to pay are directly and significantly increased due to the cost of freight. There was a brief note saying there could be charges when selecting this type of free delivery. But, it was not made clear how grossly disproportionate those charges could be or that they would take into account the cost of freight. A reasonable retailer would make this clear to customers, so they can make an informed choice about whether to continue with the purchase and if so the best method of delivery. At best this is an innocent but misguided lack of transparency, and at worst a strategy to get people to buy from creation watches, when they could get the same item cheaper elsewhere.