I regularly shop in Sainsbury Brentwood and on 16/11 visited for the third time that week. I parked up, bought some products and was gone within approx an hour. A few days days later I was sent a £70 parking charge notice (with an option of a 'reduced' £40 charge if I paid up quickly) as I had mistakenly not picked up a free two hour customer parking ticket. On an aside, at that time in my life, I was visiting hospital on a regular basis as my two month old nephew was seriously ill, so I was not in my normal state of mind. I immediately lodged an appeal with Euro Car Parks as I had a receipt to prove I was there on that date at that time & that I had bought products. I explained and provided bank statement proof that I was a regular customer, and that at that time I was dealing with a lot of stress and worry in my private life due to my nephews illness. They turned this appeal down flat. I also contacted Sainsbury directly via email as I felt this was a miscarriage of justice & was sure they would help me, being a long term, regular customer who had bought in store own that date and at that time. On the first email I explained the situation & attached proof of receipt, bank statement, etc, and explained my personal situation. I asked if they could intercede on my behalf with Euro Car Parks. Their representative, Stephen, replied with no empathy re my personal situation. He advised me that Sainsbury worked closely with Euro Car Parks, but did not help me & just told me to wait for the appeal to be reviewed by Euro Car Parks. I sent further emails to their 'our.reply' email account, one of which they did not even reply to, my last one advised them that 'I am disgusted to advise you that Euro Car Parks turned down my appeal, even though I was able to prove I had attended the Sainsbury’s Brentwood store (with a shop receipt) at that time, and was a regular shopper (as per my bank statement). To be charged a ‘reduced’ £40 because of a minor mistake where I can prove I attended the store & bought products, is grossly unfair' I asked them 'Are Sainsbury’s aware of Euro Car Parks practices against Sainsbury’s customers? Please revert, as I am extremely angry, annoyed & dissatisfied by this practice, and will need to take this further, as an injustice has been carried out by Euro Car Parks, and by association Sainsbury’s'. I asked if my query could be passed to Daniel Ayling the Brentwood store manager. I had a generic reply from Tariq today, where he did not answer this question. I think he did not even read my email, as he replied 'As Stephen had written in his response the only appeal process is with Euro Car Park who will be in touch once they have reviewed the appeal. Unfortunately we are unable to assist any further with this matter'. I therefore had no choice but to contact Sainsbury again, I replied 'Please can you read my email? I have appealed and have been turned down by Euro Car Parks, even though I visited & bought products from Sainsbury Brentwood on that date and at that time (I have a proof of receipt which I have already added to previous emails I sent to you, the second email I sent was not even responded to).' I asked him to answer my question 'Are Sainsbury’s aware of Euro Car Parks practices against Sainsbury’s customers?'. I await an answer, but will not hold my breath. I am shocked by Sainsbury in particular and their need to back a £70 parking charge notice, plus their complete lack of empathy for a regular customer who made a minor mistake, but was able to prove with a shop receipt and bank statements that they bought products in store, on that date and at that time. I won't be shopping there ever again; I feel like I have been robbed. I would really like other customers to be aware of these (in my view) underhand practices. In the long run, Sainsbury have gained a PCN from me, I hope they enjoy it :( BUT, they have lost my loyalty, my trust and my long term spending power. I will also be telling all my friends and family about what has happened, as I would not want anyone else to have to receive a PCN for £70 for an hours parking where they can prove they did shop in store.