Rarely use Sainsburys except when I have to. Had a run-in with their awful customer service ( call centre not store ) about unacceptable water content in "finest" mince. Eventually did get a reply from CEO's office but - really - shouldn't need to do this - the reply amounted to "that's how it is - tough". I only buy meat from my butchers or the market or Aldi now. Quality much much better and usually cheaper. My most used supermarkets are Aldi, ASDA, Waitrose ( and Tesco's which would be second if there was a local branch ). I just don't get the USP for Sainsbury's: it certainly isn't to do with quality now, and prices aren't cheap. Comment today is again some shelves not being restocked - especially in their fresh section. Also, their "Free From " sections both dry goods and fresh really are poor in range compared to Tesco and Asda. Looks like the merger with ASDA might be off - good - don't want ASDA to go downhill as well.