Utterly appalled with the entire experience, filled with lies, manipulation and complete waste of 3 hours, my entire Saturday afternoon lost! 100X100X100 is the latest deceitful offer now available! I feel like I have a duty to write this long-winded HONEST review of my recent experience at trying to purchase a new car. Bullet points of condensed synopsis - Went to an early preview of a sale termed ‘100x100x100’ to purchase a car at cost price - Researched before going, sales and offer prices are typically £4k - £6k below the OTR price, from the same place - In the end. was given a price that was only discounted by £492 below the OTR and then told that this was ‘cost-price’ - They added £2k of extras, so actual discount cost-price, became £1500 more expensive than the OTR price - Told they only make £1k profit on a car but then tried to sell me one for £500 more than the ‘cost-price’ - Completely misled and time wasted - Given PX offer of a third less than market value - GDPR breach – gave no consent to be contacted, but was called a few hours later, offering me another rubbish deal, which was £800 - £900 less than OTR! - Gutted, I was taken for a fool, when I know better I always get these random sales emails from Steven Eagell, talking about some ‘super-secret’, ‘open to a selected few only’, top notch manager special sales and I know they’re nonsense, so mostly ignore. However, I have been after a Toyota CH-R for years now and as the old Juke is on its way out, thought I need to get a new car at some point. Then I came across this 100x100x100 deal, that I thought was too good to miss out on. It’s a simple but complicated to some deal, which talks about some nonsense about having promised to purchase a certain amount of stock from Toyota and so have ‘100’ cars, that will be sold at ‘cost price’, with only a £100 admin charge, and the sale will last ‘100’ hours. Quite straightforward, right?... Anyway, I saw the ad on FB last night and couldn’t wait to book in my spot, which was a pre-condition of the offer, that you get booked in, to get the deal on the day. The ‘sale’ starts on Wednesday, so this morning (Saturday 5th June 2021), I called up as soon as they opened and spoke to a young lad from their sales team, to get booked in. I genuinely, thought I was calling just to book the meeting for Wednesday, but he was eager to get all my details, PX details and preferences, etc. which is fine. He then put me on hold and came back with the tremendous news, I was such a special customer that they would bring the sale forward and let me be seen today, with the same deal as I would receive on the sale day. I was ecstatic and booked in the meeting for the same day. Luckily, I googled standard offers on the CH-R, some of which were from Steven Eagell themselves, e.g., £31,500 standard OTR price, discounted to £27,995, there was also a business deal from the same branch, and this was discounted to £25,649, so I thought if that’s the normal sales, this one at cost price should be ridiculously cheap, so couldn’t wait to go down. Long story short, met him, was pleasant, went through all usual spiel, he went off to get the ‘super-duper special boombastic fantastic cost price’ deal. It was £492 off the OTR price but then he added £2k of extras, so it was £1500 more than the OTR price, making the total over £33k!!! I literally felt sick to my stomach and majorly disappointed and disrespected, how he could do me like that, when they’re selling the same cars on autotrader for cheaper. I had a to and fro and asked him what are the margins, he said very slim, and they barely make £1k profit on each car they sell, that’s why he couldn’t discount it further, I told him, they in the wrong game then and they definitely doing it wrong, if they barely making any money off selling cars. Anyway, I knew I should have walked out then but then felt I invested time in this process and maybe he would drop it if I haggled, as I really want the car. Plus, I spent ages, finding all my car’s docs for the PX, license, ID, proof of address, etc for the credit check. Anyway, a lot of back and forth later, he as a last ditched attempt, bought in his ‘manager’, who offered some offer paltry deal and when I told him that I wanted something in my realistic budget, he said I was in dreamland, which was majorly offensive. He made out that I was taking food out his kids mouth for asking for a better deal, really appalling experience, he even showed me some dodgy print out that showed the purchase price and profit, something they knocked up and wanted to show me for ‘full transparency’ of how much they are making on the deal, it said £124 profit, that was the last straw, I came in for a 100x100x100 deal, and after wasting over 2 hours, they come out with a deal which is above the stated promotion by £124, I knew it was all car salesmen lies and deception from the start but damn, not to this level, it’s all lies, lies, lies. Shakes your mental outlook on the integrity of people you meet and makes you paranoid and question everything. In the end, I asked for a better deal, which should be better than the existing offers, I was told that the car at £27k was making a £5k loss to the business and they wanted to get rid of it, as it was the last of the old stock, even though it was pre-reg, and even with those numbers, if you include the £5k, it comes to £32k, which is £1k above the OTR, which made zero sense and flawed their argument. Plus, that would mean the business deals, are definitely plunging the firm into the poverty line, as they are taking a hit of £6k on every deal, my heart bled for them. The manager said that for me to possibly get a couple of quid off more, they could ask his manager, I was thinking , how can you claim you only make £1k per car sale, when you have showroom costs, sales staff costs, manager costs and senior manager costs, obviously they were just lying through their teeth and after looking at their last annual accounts, they made a gross profit of almost £68m, so £1k per car, equates to 68,000 car sales, which is utter cobblers. They’re living hand to mouth by all accounts. Why do this to people, con the people all you like, money isn’t as valuable as good character, and doesn’t last as long, in the end, I hope you realise, it wasn’t worth it. Please do not do this to others.