They're a real business, but they lack customer support. They never reply to emails. I have had to follow up with at least one phone call for every order. Gift card numbers get accepted through website sales, but they never actually apply towards my purchase. My credit card would get charged the full amount as if I never applied my gift cards. I had to take screenshots of all my purchase confirmation pages. I then had to follow up with a phone call to ask them why my gift card amount wasn't applied. They will eventually fix it, but it became such a hassle that I stopped shopping there altogether.