I am extremely disappointed and saddened with the way I have been treated as a consumer. I feel that I have been scammed. I intially went on a family sim only deal paying £20 for the first phone and £10 for the second phone. However the prices went up slowly during the contract and I was paying £46.14 for both towards the end of the contract. I was then sent an email asking me to upgrade which I did as it showed that the value will be £29 for both ( £19 for the first and £10 for the second as before or that's what I understood). They charged me £29.79 for February and £31.37 March as expected (assumed the small uplift was due to inflation), however I got an email today to inform me that my April bill will be £51.37. When I called their customer service (appalling customer service) I have been told that I am no longer on the family discount, one of my telephone contract has now ended and my bill will be £31.37. The second phone is in contract for 24 months and termination fee is £336. I feel that I have been misled by their website and email. Their website was not very clear and my understanding was that I was paying £30 for both phones and thats why I clicked the upgrade button. In addition, the bill was as expected for the following 2 months and therefore I didn't contact them within 14 days of the cool off period. Doesn't Tesco knows acquiring and retaining customer gives them compative advantage. In addition, consumer referral!