I use light ash brown, my natural hair colour is a mousy grey/brown, this colour comes out quite dark at first, and even though it is an ash colour, it has undertones of chocolate. As it fades, it turns into a lovely strawberry light brown. I top up every 8 weeks. After years of using harsh chemicals my hair was looking limp and lifeless, a year of using THE SHADE, my hair feels fantastic and is growing thicker every day. The lady that cuts my hair has even commented on how amazing and soft my hair feels and loves the colour and shine. The shampoo and conditioner that comes with the colour is great too, and is now available to purchase, which im pleased about and will be purchasing once I have run out of existing product. The price is great too.