So loving "The Shade" - I was a little dubious at first having had some hair colouring disasters in the past but I'm so glad I tried this! My hair has so much red in it that home colouring can be dangerous - but The Shade stayed relatively true to the colour chart. It was a little red after I first coloured, but that's faded now to a gorgeous shade that people say looks better than the professional colours I was getting! I also found that this colour didn't make my scalp itchy like others have. This is a quality product at a great price - will keep buying for sure!