Like most people I'm sure, I was very apprehensive about purchasing an at-home hair-dying kit, especially online. However, I just cannot justify spending hundreds of dollars at the hairdresser when I am only getting an all-over colour. I have naturally auburn hair (now with a few sparkles) and I purchased the Copper Golden Blonde. The colour was spot on as you can see in the picture. The application was not too difficult and there was plenty of product. I will be sticking with The Shade, however, I'm not sure I will need to colour my hair every 4 weeks so might change to ad-hoc ordering. I would recommend this product.