I like using The Shade products at home to minimise cost and decide at the last moment to colour hair, without the hassle of getting a hairdresser appointment. I feel more able to keep on top of hair looking good, when I am in control. Furthermore, avoid problems with hairdresser not listening to what you want. I was worried about continual permanent dye going through my entire lengths, also a different colour every time because they just mix it up randomly and don't keep a record. I felt like the hairdressers didn't really care as long as you walk out today looking good. The other thing is I was looking for natural products and concerned about what nasties are being absorbed into the body.