I am so absolutely thrilled to use The Shade!! I used Palermo as I had naturally red hair that isn't any more, at almost 62! I am usually quite sensitive so extra pleased that I have no reaction to these high quality products. The Shade offers expert advice, amazing hair colours and hair care, great prices and convenient delivery. My hair feels soft and healthy, not dry or "crunchy". There was no overwhelming smell and it didn't take very long to feel (and look?!!) even more gorgeous!! Thanks to The Shade, I am on my way in life with hair that I am feeling good in !!