I have such sensitive skin starting from a young age. I use to box dye and had the worse reaction where I had swollen basket ball sized head. I then moved onto henna thinking that was going to be the best thing for me and it was on the same scale as the standard box dye. Fast forward 10 years and the grey hair starts coming through. After what felt like a life of trying to research dyes that were gentle on my skin I came across the shade. Not only did the product I received, lived up to how well it would work on my sensitive skin, but the website made it easy for me to make sure my order would get to me every 4 weeks and best of all I can change my colour whenever I want. I have recommended this to a heap of my friends and family who I think would also benefit from this product. Thank you 'The Shade's team x