I purchased the Golden Copper Blonde (7.43) shade and it is came out very much like a medium Auburn colour. It was more orange than I'd hoped after initially colouring as I had old blonde highlights that absorbed the colour quickly, but it's now settled after a couple of washes to a really beautiful auburn colour. My natural hair is base 7, which is why I selected this colour. It is a little darker than I was expecting (probably because I'd been blonde for so long), but it's a really lovely colour. There's no overpowering smell and the shine and gloss is amazing. My hair looks so healthy and soft now. Highly recommend.