First time using Palermo copper golden blonde. I'm a natural redhead and have recently gone back to my natural colour using a hairdresser then box dye. I found the box dye gave me 'hot roots' so wanted to try The Shade to see if I could find a colour that didn't have the same reaction. Alas I did get hot roots (which is a more vivid version of the colour) at the roots where I have some whites especially around the face. I did however, after some exhaustive research pre-emptively buy a toner over the counter which was a mousse and not a purple one. I applied it re the instructions with the lovely applicator brush twice and viola! NO MORE HOT ROOTS!! The colour is now rich, multi tonal, and gorgeous and I've received compliments. I've even fessed up to my stylist that I've taken this route with my hair. She was ok about it and maybe relieved to know I hadn't gone elsewhere as I cut it myself also using a method I came across on youTube. Super happy, saving a bomb $$ wise and I'll be re-ordering pronto!