I was purchasing hair colour from my local chemist which was a chestnut brown, wasn’t a huge fan of the red tone that would show through. BUT then I came across THE SHADE! I was wanting to go back to an ash brown, so I spoke with the hair specialist that suggested the Trento 4.1 ash brown. I was so happy with the result! It removed the red tone that was coming through from the chestnut brown and gave me a natural ash brown colour. My hair has felt so smooth, and was left so shiny. I’ve been using the shampoo and conditioner also which leaves my hair feeling smooth, soft and healthy. My ends were brittle and this hair colour and their treatments have helped my hair so much! I highly recommend this company, they will not disappoint! I will continue to buy my hair colour through The shade! I was so happy with the product that I recommended it straight away to friends and family.