There’s a lot to like about this product. It’s quite obvious that they’ve really thought about the issues with home hair dyes and have tried to make it a better experience. And overall they achieved just that. The online colour matching system is super easy to use. It took me through a few key questions and popped out some recommendations to suit. My natural hair colour is a mousy, mid-brown, with a sprinkle of greys, that I tend to darken to a chocolate brown, so I went with “Deep, Golden Brown”. The colour itself provided full coverage, covered the greys and was richly toned. The accessory kit had all the bits you need for home colouring. In contrast, they get extra points for their cape. OMG. I loved it! It’s a durable material, covered my shoulders without tying up my arms and was comfortable around my neck. It is definitely worth getting the accessories kit just for the cape. The dye itself had a lovely floral fragrance, and without the usual ammonia and whatnot, it was gentle on the nose and eyes. I only needed a small amount of the shampoo, but the conditioner seemed a little light on for my liking, so I was happy to have plenty of it. Do you need to try this product over what’s available at the chemist/supermarket? Absolutely. I really love the coverage and depth of the colour, and I certainly wouldn’t mind trying a few other colours myself. Any Tips?: Even if you have accessories (clips and mixing bowl), I would recommend getting their kit just for the cape – it really is that good. Ideal For…: Anyone who dyes their hair at home and likes a full, rich coverage.